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Liberty of London

Famous Department Stores

Recently revitalised and rejuvenated, Liberty of London can be recognised by its imposing Tudor-style exterior off the hustle of Regent Street. Previously fusty and fast ebbing into irrelevance, it is now a funky, exciting young upstart in the department store stakes and arguably the most exciting.

Smaller than larger rivals like Selfridges or Harvey Nichols, its low ceilings and central location give it a more intimate feeling – the shopping experience is somewhere between shopping in a fabulous independent store with the selection of a large department store. The details in the store’s design also make the experience – small staircase, interestingly designed elevators and dark leather couches make it a more unique experience than its aesthetically anonymous competitors.

Liberty has historically been known for its prints, and its scarves and bags are justifiably famous. However, they are also known for stocking excellent collections of designers, from the familiar names of Prada and Burberry to the fashionista-pleasing labels of Raf Simons, Rick Owens and Jil Sander. Their shoe collections are not as vast as Selfridges and Harrods but are well-chosen, and their collection of vintage pieces is one of the best in town. Their food selection is not extensive but for its majority crowd – female – it focuses on the essentials (read: chocolate).

Opening hours: Monday - Saturday: 10:00 - 2100, Sunday: 12:00 - 18:00.

Nearest Tube: Oxford Circus

Directions

Liberty, Great Marlborough Street, Oxford-Circus, W1B 5AH

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