If you ever read fashion glossies, you'll notice that in the stockists section, where you'll expect many of the luxury brands to list their London premises, that there as many listing 'Sloane Street' as there are those listing 'Bond Street'. This is because besides its well-known cousin over in the West End, Sloane Street is the more discreet of the two, though its affluence and air of luxury is unquestionable. We're talking super-luxe brands on a long stretch of Chelsea just south of Sloane Square.
The main luxury components - fashion and jewellery are represented well here. Tiffany, Cartier and Montblanc all have large stores here, and the women's luxury apparel listing read like a who's who of designers - Fendi, Dior, Marni, Gianfranco Ferre, Valentino, Chanel, Jimmy Choo and so on. Harder to find labels like Zadig & Voltaire and Giuseppe Zanotti also have addresses on Sloane Street. However, probably the biggest reason to pop down to Chelsea is to pay a visit to unquestionably London's most influential boutique, Brown's. Owner and buyer Joan Burstein has overseen the collections sold here and was selling designers like Rick Owens before they became well-known names. Even if you are just a casual luxury shopper, the shoe collection will probably give you a heart attack. If you are a fashionistas, you will probably melt through sheer pleasure.
Nearest Tube - Sloane Square
Sloane Street, Chelsea, ChelseaView Larger Map
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