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The appeal of Magma can be distilled down to two words - stylish and fun. With two shops in Covent Garden and one in Clerkenwell, Magma's mainstays are design-savvy gifts, housewares and magazines. All can be found in the Covent Garden stores on Earlham Street.
The former takes a fun and colourful approach to housewares and gift-giving, with an array of beautifully designed games, toys, beautiful homewares, books and posters. It's an aspirational retail experience and everything is creative and very covetable.
The neighbouring bookstore is a favourite of design and fashion students, as well as creative professionals working in neighbouring Soho and Fitzrovia. Besides stocking excellent design and art magazines and journals like 10, Numero and Creative Review, it also has a plethora of hard-to-find books on graphic design, art, media and fashion.
Opening Hours - Mon-Sat 1000 to 1900, Sun 1200 to 1800.
Nearest Tube - Leicester Square.