Even after its blip in the late 1990’s when the brand become synonymous with soap stars such as Daniela Westbrook and the quintessential British chav, Burberry seems to have ridden out the storm and survived till today.

Burberry has been reinstated in the realm of high British fashion with a reputation for the clean lines of a classic trench coat and tailoring rather than the head-to-toe checked print.

With a new generation of models including Harry Potter’s Emma Watson and Rosie Huntington Whitely, Burberry is certainly the go-to brand for the English rose.

Since the founding of the first Burberry London store in the Haymarket in 1891, the brand has grown massively and the flagship store on Bond Street now provides shoppers with their very own slice of high-end British luxury.

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